2020 February 7 MarketingCharts Chart

YouTube is a $15 billion-a-year business, Google reveals for the first time
For the first time in nearly 15 years YouTube has released its advertising revenue information, showing that the video platform annually accounted for some 10 percent of Google-parent Alphabet’s revenue, heftily topping Wall Street expectations, while Google Search accounted for $98.1 billion in 2019, the firm revealed. The Verge

By 2021, More than Half of Companies Will Use LinkedIn for Marketing
For the first time in its history, by 2021 the majority of U.S. marketers will use LinkedIn (client) for advertising, according to newly-released report data from eMarketer, which expects the Microsoft-owned professional social network to see a 49.6 percent marketer usage rate in 2020, up from 48.8 percent in 2019. eMarketer

Snapchat Publishes New Data on Brand Expectations Among Gen Z Consumers
Marketers looking to connect with Gen Z have a new array of insights from a recently-published Snapchat study, showing that 82 percent of the demographic want brands to act on customer feedback, among numerous other statistics of interest to digital marketers. Social Media Today

Marketers Expect Content-Driven Campaigns to Increase in 2020
Content marketing tops the list of most important digital media channels top CMOs have invested in, at 86 percent, ahead of digital display ads at 64 percent, and general search optimization and paid search, each at 59 percent, according to newly-released survey data, also…

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