YouTube is introducing live reactions to enhance community during live streams and adding features that improve live stream management.
Additionally, YouTube is expanding the reach of posts to Android tablets and providing insights into the types of content viewers watch on other channels.
Here’s more about the latest YouTube updates for content creators.
Reactions On Live Streams
Following the success of its timed reactions experiment on long-form videos, YouTube is rolling out reactions on live streams.
YouTube discovered that allowing viewers to react and observe others’ reactions during specific moments fosters community.
Viewers watching a YouTube stream on an iOS device can now react in real time by selecting from various reactions. Although creators and viewers will see the reactions, the users behind them will remain anonymous.
Channels eligible for live streaming will have reactions enabled by default, but creators can disable the feature through the live control room.
New Features To Better Manage Live Streams
Two new features will help creators manage their live streams more effectively.
The first, ads automation, allows YouTube to determine the best time to insert mid-roll ads during a stream. This feature is optional, and creators can choose to insert mid-rolls manually.
The second feature is the live control panel, which provides stream stats and ad-serving capabilities in a smaller display space.
Creators can access this panel by clicking the pop-out…