YouTube is allowing ads to run on more types of content, which will expand the monetization opportunities for content creators.
Creators will now be able to earn revenue on content that previously wasn’t considered suitable for advertisers.
This is possible as a result of adjustments made to YouTube’s advertiser-friendly guidelines, which are now less restrictive.
Here’s more about this important update to the YouTube Partner Program.
Changes to YouTube’s Advertiser-Friendly Guidelines
YouTube is now allowing more types of content to be fully monetized instead of partially monetized.
Creators that are part of the YouTube Partner Program can immediately tell if a video is eligible for full or partial monetization by looking at the color-coded icons in YouTube Studio.
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- Green icon: Video is eligible to earn full revenue.
- Yellow icon: Video will display limited or no ads.
- Red icon: Video is ineligible for monetization.
- Grey icon: Monetization has been manually turned off by the creator.
In a video published to the Creator Insider channel, a YouTube representative states:
“Across the company we’re aware that when you receive a yellow icon on your content it can feel as if YouTube isn’t being supportive. The advertiser friendly guidelines are restrictive in some areas more than others because advertisers want the option to opt-in on some content and, in others, have no tolerance for running ads.
Examples of those kinds of areas are content…