Matt Southern

YouTube is rolling out policy changes in January which have video creators concerned their revenue may be adversely affected.

The upcoming changes will address concerns raised by the US Federal Trade Commission (FTC) regarding YouTube’s compliance under the Children’s Online Privacy Protection Act (COPPA).

There are several changes on the way, but the change that specifically relates to revenue has to do with how ads will be served.

Here’s what’s changing

In accordance with COPPA, YouTube will stop serving personalized ads on content that is made for kids. That’s because serving personalized ads to children is not permissible under COPPA.

The company advises creators that their revenue may go down as a result of these changes:

“If applicable, this may result in a decrease in revenue for some creators. Note that we will continue to serve non-personalized ads (ads that are shown based on context rather than on user data) on content that is made for kids.”

The concern amongst creators

What has video creators especially concerned right now is the uncertainty over how YouTube will determine which videos are intended for kids and which are not. Channels can indicate whether their content is made for kids, but YouTube will also identify videos on its own using machine learning.

The thought among creators is their content might get flagged as being made for kids, when in fact it isn’t, which will cause their revenue to go down as a result. YouTube provides examples of what…

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