A long, long time ago, in a galaxy far away, good digital marketing entailed having a decent website. You’d add a little bit of info about what you do and why you do it, and you’d hire a photographer to make you and your team look good for the day.
But the same way that cell phones from the ‘90s look like toy bricks today, the website you created in 2007 is probably obsolete. So what’s a confused person to do? Glad you asked.
Turns out, there’s an online platform that has everything you need to get up to speed on what all kinds of buyers, including Gen Xers, Millennials, and Gen Z kids, find appealing today. It’s called HubSpot; and once you learn how to use it, it’ll change the way you do business.
What Is HubSpot?
HubSpot is a business software with their roots in the world of inbound marketing. If you’re unfamiliar with the term, inbound marketing is the methodology that focuses on the needs of your ideal buyers. The process includes attracting, engaging, and delighting people to grow a business that is trustworthy, credible, and consistently providing value for their audience.
For example, let’s say you want to upgrade your internet speed. You go to Google and type in “best internet speed when there are two people working from home” — or something along those lines. The search engine results page lists digital magazine articles, blogs, and an ad or two from local providers. All of these websites you can visit are offering information…