Yelp’s latest local economic impact report reveals that searches for diverse businesses grew significantly over the past year.

The report defines a diverse business as a women-owned, Black-owned, Asian-owned, or Latinx-owned establishment.

Businesses that identify as either women-owned, Black-owned, Asian-owned or Latinx-owned can display attributes on their Yelp page to assist people searching for a diverse business.

Business owners can opt-in to more than one attribute, if applicable, such as Black-owned and women-owned.

Yelp data tracks when business owners opt into those attributes on their business page. Its latest report aims to measure the impact the pandemic has had on consumer interest in diverse businesses.

This article includes highlights from the report, starting with search data, as well as news about a new identity attribute available to business owners.

Yelp Search Data Shows Growing Consumer Interest in Diverse Businesses

Over the past year, which includes February 2020 to February 2021, searches for diverse businesses grew by 2,930%.

More specifically:

  • The rate of searches on Yelp for women-owned businesses in the U.S. increased by 264%
  • The rate of searches on Yelp for Black-owned businesses in the U.S. increased by 3,085%
  • The rate of searches on Yelp for Latinx-owned businesses in the U.S. increased by 4,077%
  • The…

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