Ever used a funnel while baking? 

That cone-shaped thingamajig may seem excessive when you’re just pouring some liquids from one container to another, but it plays an important role. 

A funnel directs things where you want them to go, and not somewhere else (like all over the counter, or the floor, or your sweater). Funnels guide flow. 

A conversion funnel is the same idea but applied to your marketing strategy.  Conversion funnels help you lead consumers through the buying journey, to make sure they land exactly where you want them to. Of course, the end goal is to convert them. (Or, you know, it should be.)

The conversion funnel isn’t only for purchases or physical products, though. The “transaction” at the end of the funnel could be someone subscribing to your newsletter, signing a petition, joining your Facebook group, scheduling a tour, or making a donation. 

When you implement and optimize your conversion funnel, you’ll experience a boost in lead generation, conversion rates, and profits. So, how do you build a well-defined, optimized funnel to capture leads, nurture them, and get ’em to convert?

Let’s dive in.

What Is a Conversion Funnel?

A conversion funnel (which is sometimes called a “sales funnel” or “marketing funnel”) is a step-by-step process that helps you visualize your prospects’ buying journey, so you can lead them towards making a purchase. 

Image Source: Moz

A well-optimized conversion funnel isn’t a one-off attempt to guide a…

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