Ever wondered why your listing info gets changed without your knowledge or consent?
Unauthorized changes (such as a change to the business phone number, name, category, or opening hours) can lead to big issues with ranking and tracking—not to mention the confusion and frustration it causes customers when seeing the wrong information about your business.
Our research revealed that 63% of consumers would stop using a business if they found incorrect information on a business listing. That’s a lot of potential business to miss out on.
Since having details on your listings changed without your knowledge can be harmful to your business in more ways than one, it’s important to figure out where they’re coming from.
Over the past decade, the local listing landscape has undergone a significant transformation. Previously, there were hundreds of sites where consumers could discover local businesses. But four publishers—Google, Apple, Facebook, and Bing—account for 92% of consumer engagement in the local listing space.
Think of these publishers as your digital storefronts. It’s crucial to keep them up to date and protected from rogue edits to maintain your brand reputation and provide a great customer experience.
The problem with these four publishers is that they are most susceptible to changes. Typically, listing sites will only display the information that you enter. However, Google, Apple, Facebook, and Bing, get their business data from other places, too,…