Display ads are among the most fundamental pieces of many digital marketing strategies. The majority of customers now interact with brands online, whether it be on social media, websites, or through apps.
Display ads have long been one of the best ways to build recognition and drive traffic to your site. However, lots of brands totally miss the mark when it comes to display ad creation, execution, and analysis. Remember, users these days are inundated with more digital and physical advertisements than ever before. It is estimated that we are exposed to anywhere between 4,000 to 10,000 marketing messages every single day!
If you have noticed that your traffic or conversion numbers tied to your display ads have dwindled or have gone stagnant, chances are that you are making one or more of these common mistakes.
Let’s dive in.
#1. They are simply too boring
This sounds rather trite, but a boring or overly simple design could be the main reason why you aren’t driving in meaningful traffic. Customers are seeing thousands of digital ads a day as they browse online. It’s going to take a lot to grab their attention.
Kenny Katzgrau, the CEO of publisher ad platform Broadstreet Ads, put it best:
“When was the last time you clicked on a display ad – either mobile or desktop? We’re guessing just often enough that the following statistic will come as no surprise: The average click-through rate of all display formats is an abysmal .05%… even though the