Wouldn’t it be great if your business website received thousands of visitors each month? Or thousands of visitors per day?
What would that mean for you? It would probably mean far more paying customers. Whether your business has a physical location you want to drive traffic to, like a restaurant, or you provide virtual services like marketing or accounting, you need people discovering your business online.
If your website can show up in Google searches for relevant keywords, you can start capturing these users and growing your business.
To start, you’ll want to use a Google keyword planner. A tool like this can help you not only discover what keywords you should be using for your website but also which are the most valuable and the easiest to start ranking for.
Wondering what a keyword planner is, and how to start using a Google keyword planner tool right away? Keep reading to find out now.
What are Keywords?
First off, it’s important to have a good understanding of keywords. What are they, and why do you need them?
Keywords are the words or terms that your potential customers are searching for online. When they search for these keywords, you want your website to show up first.
When your website shows up near the top of search results, you will receive more website traffic, and ultimately, more customers.
Let’s say you own a local coffee shop in Atlanta. What would your keywords be? They might include, but aren’t limited…