SMS vs email marketing

With so much of life operating out of our phones these days, it’s a surprise that some marketing practices still rely on old methods.

Sure, email marketing has its uses, but when it comes to generating reviews, SMSes are a natural fit.

Think about it – how much of the day does the average person spend on their phone? According to my screentime report (thanks, Apple) I’m sitting at an average of about four hours. And even when I’m not physically on my phone, it’s never further than an arm’s reach away.

Given how embedded phones are into our everyday lives, it only makes sense that they’d begin to encroach into the world of marketing, and local SEO, too.

One of the most important aspects of local SEO is generating online reviews and, as we’ve established previously, the best way to grow your reviews is to ask.

In this article, I’m going to explain just why SMSes are the perfect fit for generating online reviews and performing review outreach.

Read on to find out why you should add SMS Mode to your marketing toolbelt, and how you can make SMSes work for your business.

Email is tried and true, but have its benefits plateaued?

Data source: Gartner

Email marketing is praised for a reason — it’s a tried and true method of engaging with your customers and keeping them informed. But have your email efforts begun to plateau? If open rates are no longer on the rise, and you’re running out of email inspiration, it may be time to switch to SMS.

While we’re…

Read More…