When and How to Use Them

Understanding 301 redirects as an SEO is essential. While they might seem simple at first, understanding how they should (and shouldn’t) be used in different scenarios is a little more complex, albeit one you should be able to master pretty quickly. 

You might need to redirect a page for a number of reasons such as: 

  • You have found a broken URL.

  • Your page has moved to a new location.

  • You are changing your domain name.

  • You need to delete a page.

If you don’t know how to properly use redirects, you could quickly cause problems that negatively affect both your SEO and user experience. 

This guide is here to help you to learn everything there is to know about 301 redirects and how they fit into your SEO strategy, and we will cover:

What is a 301 redirect?

Web pages get removed, and URLs get changed for many reasons, from discontinued products being deleted to URLs that include dates being updated. 

This is totally normal and often cannot be avoided (although deleting discontinued products isn’t always the best idea). 

But if you simply change or delete a page without doing anything else, you will run into issues. You need to put in place a redirect to stop any visits to that page, reaching a dead end on your site. 

And, at least in most instances, it is a 301 redirect that you need to be implementing here. 

A 301 redirect is a permanent redirect that takes users (and search engines) to a new URL when the original page no longer exists. It is…

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