Having the correct tools to hand can be the difference between the success and failure of your search engine optimization efforts. For the most part, tools equal efficiency and provide you with the valuable data you need to make informed decisions. A prerequisite for keeping your SEO on track is a local search rank monitoring tool. The right tool can be a vital part of your local search arsenal and does much more than simply telling you that keyword A is in position X.
Finding a local search ranking monitoring tool can be a process of trial and error. A quick Google search will return thousands of pages of results, and with literally hundreds of tools on offer, knowing where to start can be a challenge in itself. It’s important to make sure that you choose the best tool for your needs, so we’ve compiled a no-nonsense rundown of exactly what you should look for.
Why monitor local search rankings?
If you run a local business, having visibility in the local pack is absolutely fundamental to your success in search. By association, this means that knowing where you rank within the local pack is a vital business insight that you simply can’t afford to overlook, guess, or have anything less than a comprehensive idea of.
Many local businesses can’t compete with national and international brands for the top three organic rankings, making local search the most valuable (and realistic) pathway to consumer visibility. This visibility is highly prized, with…