Spam has been prevalent in the local search landscape for a long time.
Why? Because everyone is looking for ways to cut corners.
Many businesses unfairly employ spammy tactics like keyword stuffing, multiple Google My Business listings, lead generation websites, and falsified reviews to manipulate local search results and get ahead of their competitors.
It’s not something that just affects local SEOs, too. The wider world has caught wind of these scammy tactics:
The degree to which commercial services like locksmithing, window cleaning and general handyman work have been dominated by scammy referral businesses that use SEO to crowd out actual businesses is extraordinary.
— Cory Doctorow (@doctorow) June 16, 2021
GMB spam isn’t just unfair, it risks damaging the reputation of Google My Business as a trustworthy source of information, as well as the reputations of the legal, health, and home service industries in which it seems to be most prevalent.
What is Google My Business name spam?
Google My Business name spam is when the business name on a GMB listing doesn’t match the business’s registered name.
Sometimes this can be accidental. Maybe the person who set up the GMB listing wasn’t aware that they had to use the registered business name? Maybe they’ve…