What spooks you about creating your own CTV app?

30-second summary:

  • Recent data from Roku shows that 85% of Americans are now streamers. Making them feel excited about some new CTV app is not a piece of cake but also not totally unfeasible.
  • In the dark, dark woods of AdTech, Connected TV (CTV) apps are a dime a dozen. This may sound spooky enough for a proper Halloween horror story.
  • The market is currently dealing with many potentially brilliant content creators having cold feet when thinking of launching their own CTV channels.
  • Alex Zakrevsky, CEO of Allroll, helps you overcome these fears.

In the dark, dark woods of AdTech, Connected TV (CTV) apps are a dime a dozen. This may sound spooky enough for a proper Halloween horror story. In reality, the impressive growth of the CTV market strengthened the competition and endowed it with many “survival of the fittest” features. As a result, the fact that the number of connected TV devices in the US reached 400 million this year, as per Leichtman Research Group, is not that appealing and comforting for channel owners anymore. The market is currently dealing with many potentially brilliant content creators having cold feet when thinking of launching their own CTV channels. To overcome these fears, it’s important to embrace them first.

1. Failing to start

There is a belief that developing a channel from scratch requires either proficient coding skills or paying a fortune to those who…

Read More…