Rank tracking

Months 2-5: Local SEO Tasks

As discussed, the order and priorities of the local SEO tasks you focus on will vary based on your client’s goals, audience, and current standing.

During months 2-5 this is where the hard work comes into action. You’ve spoken to your client, proved your own expertise, and identified what they want to achieve.

Based on your local SEO audit, you’re now going to perform a series of tasks to help the client achieve their local SEO goal.

As such, it’s vital that you develop a strong foundation of knowledge on the aforementioned topics before taking on your first local SEO client.

In this next section, I’ll provide some basic tips and resources to help you along the way in these key areas of local marketing.

Set up rank tracking and reporting

First and foremost, you’re going to need to set up rank tracking and reporting. Although ranking number one may not always be the most important thing to measure, you’ll often find it’s still something clients care a lot about. It can also be a simple way to show the value you’re providing.

Rank tracking

BrightLocal’s Local Search Rank Checker

Additionally, it’s important to keep your client up-to-date with progress, and be able to show how tasks you’re undertaking are aligning with the set SMART goals or KPIs.

In order to ensure accurate and up-to-date results, you’ll want to make use of a local rank tracking tool like BrightLocal, designed specifically for local businesses. By using a…

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