Pay per click advertising is one of, if not the, most used form of advertising online for advertisers to gain contextual traffic and publishers to profit from having adverts on their websites. With Google leading the way in PPC, it is no surprise it has become the market leader in making money for websites.

However, sometimes it’s not just what type of advertising you adopt which dictates how much money you are going to make on your website. Here are a few factors which you’ll need to take into consideration when determining how much revenue you can generate with PPC.


Location of Traffic

Depending on where the location of your traffic is will depend on how much revenue you are likely to generate with PPC. This is because advertisers like to target different locations, based on the conversion rates each geo-locations can achieve. For example, as a general rule of thumb:

  • US traffic is the most valuable to advertisers
  • EU countries tend to get around 50% the revenue of the US
  • Indian traffic gains around 5-10% the revenue of the US

This makes clear that if you want to make money in PPC, the best way to go is to forget targeting those in the EU/India (which tend to get a lot of traffic for sites) but to try and aim for US traffic.


User Experience

How your users browse your site affects the revenue you generate. If the user clicks on more pages, they are more likely to see an advert that they would like to click on.



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