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The automation tool Zapier works with Zaps that you can create from scratch. These Zaps can link different apps and services to each other to create a smarter workflow and save you lots of time. But that still doesn’t give you a clear answer to this question: What is Zapier exactly? In this post, we’ll discuss how Zapier works, what it can do for your workflow and why we’ve created a Zapier integration in Yoast SEO Premium.

What is Zapier?

Zapier is an online platform that helps you automate workflows by connecting your apps and services you use. This allows you to automate tasks without having to build this integration yourself. Or hiring someone to build this integration for you.

To give an example, Zapier can automatically send out a custom tweet right after you’ve published a post. The custom part meaning that you set up once what these automatic tweets will look like and what they will contain. But with over 2000+ destinations other than Twitter, Zapier can handle lots of automatic tasks for different platforms or destinations.

It does so by letting you create “Zaps”, automated workflows that consist of a trigger and one or more actions. When you set up and activate a new Zap, it will run its action(s) every time the trigger event…

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