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You might have heard about structured data, Schema.org, and JSON-LD. You might have even heard that it’s becoming more and more important to add them to your site. But what do these terms mean exactly? What is structured data? And what does it have to do with SEO? We’ll explain all of this, and how to get started, in this post!

Before we dive in: we’ve just launched a free Structured data for beginners training course! In this course we explain what structured data is, why it’s important for SEO and how you can implement it on your own site:

Yoast SEO makes this easy

Our plugin builds a structured data graph for every post or page on your site. A graph is a complete piece of structured data that helps search engines understand the contents of your page or post. All you need to do is decide on the type of content and our plugin will do the rest. Read all about structured data in Yoast SEO!

What is structured data?

Structured data is a way of describing your site to make it easier for search engines to understand. And to describe your site to search engines, you’ll need a vocabulary…

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