You might have heard about structured data, Schema.org, and JSON-LD. You might have even heard that it’s becoming more and more important to add them to your site. But what do these terms mean exactly? What is structured data? And what does it have to do with SEO? We’ll explain all of this, and how to get started, in this post!
Before we dive in: we’ve just launched a free Structured data for beginners training course! In this course we explain what structured data is, why it’s important for SEO and how you can implement it on your own site:
What is structured data?
Structured data is a way of describing your site to make it easier for search engines to understand. And to describe your site to search engines, you’ll need a vocabulary…