According to a 2020 study, mobile traffic has grown 504% in daily media consumption since 2011. With more and more consumers using their mobile phones to access content, it’s more important than ever to optimize for the mobile experience—not just for your readers, but for your SEO; Google can detect pages that load slowly or that have a high bounce rate, and will rank those pages lower in search results.

We know that mobile optimization is important for your content strategy and SEO, and Google AMP is a technology designed to help with that, but whether Google AMP is the best tool to do that for your business website, in particular, depends on your industry, business size, business model, content strategy, and more. So in this post, I’m going to cover:

  • What Google AMP is, who it’s best for, and how it works.
  • The benefits and drawbacks of Google AMP.
  • How to implement AMP on your site, if it’s right for you.

Regardless of whether Google AMP ends up being right for you, you’ll come away from this post with the SEO knowledge you need in order to feel confident about your site’s SEO and mobile performance.

What exactly is Google AMP?

In 2016, Google announced the launch of Accelerated Mobile Pages—an open-source, web-based solution designed to revolutionize mobile content consumption. It was a direct response to Facebook’s then in-app publishing platform (Instant Articles), and Apple’s iOS 9 news aggregation and discovery platform (Apple…

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