What Is E-A-T And Why It's Important For SEO​
Expertise is used to describe the qualitative level of content. It is important to note that Google focuses primarily on the author and not on the organization itself. Depending on the topic, formal quality criteria are more or less important. Topics that significantly influence health, legal, or financial aspects of life require expertise from Google’s point of view, which can be formally proven by qualification and training. Google describes these topics as YMYL – your money your life:

“Formal expertise is important for YMYL topics such as medical, financial, or legal advice. “, QRG, p. 26.

Nevertheless, practical life experience is not ignored. This is especially important beyond the YMYL pages.

“If it seems as if the person creating the content has the type and amount of life experience to make him or her an “expert” on the topic, we will value this “everyday expertise” and not penalize the person/webpage/website for not having “formal” education or training in the field. “, QRG, p. 20.

Google even considers personal experiences if these correspond to the search intent.

“For example, there are forums and support pages for people with specific diseases. Sharing personal experience is a form of everyday expertise “, QRG, p. 20

Read More…