Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling.
What’s the best way to do that? Shifting their perspective so they understand not just what you do, but what problem you solve. Help them recognize they need what you offer to create a demand for your products or services.
This process is called demand generation.
If you do it well, demand generation can create awareness with your desired audiences, deliver more qualified leads to your sales team, and help link your marketing efforts to revenue.
Overview of Demand Generation
Demand generation is creating interest in your products or services to build a healthy pipeline of qualified leads for your sales team.
It’s a broad term covering all your marketing and sales initiatives at every stage of the sales funnel. When you can provide valuable information to the right audience at the right time, you can develop awareness and demand for what you sell.
The best demand generation strategies consider every step in the buyer’s journey, from the first time someone interacts with your company, to the moment they become a customer. Demand generation initiatives should align your marketing and sales teams to help grow your business.
Why is Demand Generation Important?
Demand generation is vital as it helps position you differently with potential customers. Rather than focusing on selling your solution, demand generation creates…