What Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level

When you search for “content writers” on LinkedIn, you’re bound to come across an incredibly diverse range of professionals.

For instance, you’ll see some content writers create social media copy for small businesses, while others write press materials for insurance brands.

You’ll also find that some content writers write long-form editorial content for glamorous magazines, while the more entrepreneurial-type write scripts for their own branded content, like podcast or video.

So, what’s going on here … Are some of them lying?

In fact, they’re all telling the truth. Content writing can take various forms, but in essence, it comes down to creating content for digital formats — and (at least in our case) for marketing purposes.

Here, we’ll explore what content writing is (hint, hint … I’m currently doing it), as well as tips to take your own content to the next level. Plus, we’ll explore examples of incredible, high-quality content writing.

But, to start — What is content writing, anyway?

What is content writing?

Content writing is the process of writing, editing, and publishing content in a digital format.

That content can include blog posts, video or podcast scripts, ebooks or whitepapers, press releases, product category descriptions, landing page or social media copy … and more.

Simply put, content writers are the storytellers for their brand. They convey meaningful, helpful, and insightful messages to inspire and move an audience to take action — that…

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