What Is Call Tracking? (And Why You Need It!)

Did you know that up to 41%+ of the calls coming to your business from ads can get MISSED by poor tracking?

That’s exactly what happens with out of the box call tracking in Google Ads!

With any large platform, we tend to trust that they have it all figured out when it comes to proper tracking.

Based on our research, that’s far from the truth!

In today’s article, I’m going to show you how one of the biggest advertising platforms has a 14-41% margin of error when it comes to counting phone calls…

And I’ll show you to fix it!

What is Call Tracking?

Call tracking is a reporting system that allows you to track important details of calls coming to your business like who called, when they called, and more.

It’s often used in advertising like Google Ads (PPC) to attribute which calls came from which campaigns so you know what works and what doesn’t.

The Problem With Default Google Ads Call Tracking

Google has a default, out of the box, call tracking in Google ads, but it has some serious issues.

Google’s out of the box call tracking offers call details that only report:

  • The area code of the caller
  • Length of the call
  • Time of the call
  • Which keyword or campaign drove that call

Here’s an example of the report:

This presents a few problems:

  1. You don’t get the full number of the call to call them back
  2. You can’t listen to the call to monitor it
  3. Most importantly, this tracking misses up to 41%+ of the actual…

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