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B2B content marketing is the process of creating and promoting content that appeals to businesses who are your target customers. 

The goal is simple: use content marketing to drive more traffic, acquire leads, and generate sales for your business.

Now, here’s the thing: there is no one right way of doing content marketing. Depending on their goals, resources, target audience, and so on, different companies do content marketing differently.

In this post, we’ll share some inspiring B2B content marketing examples, why they’ve done well, and how you can replicate their success.

  1. Shopify’s Free Tools
  2. Ahrefs’ Blog
  3. Slidebean’s YouTube Channel
  4. MeetEdgar’s Podcast Strategy
  5. First Round — The Review
  6. Kinsta’s Blog
  7. YouGov’s Blog

1. Shopify’s Free Tools

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Key stats

Number of referring domains: 2,940
Estimated organic traffic: 372,000
Number of keywords the tools rank for: 46,400


Shopify is an ecommerce platform that helps businesses sell online. As of June 2019, more than 800,000 companies use the Shopify platform.

Why are they doing so well?

According to their Senior Global Content Marketing Lead, Mark Macdonald, Shopify has invested heavily in content marketing since the beginning.

When you visit Shopify’s website, it is clear that they’ve gone the whole hog. They’ve invested in almost every type of content marketing: blogging, podcasting, free courses, free guides, etc.

1 shopify content marketing

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