What Is a Slug? URL Slugs and Why They Matter for SEO

What is a URL slug?

A URL slug is the part of the URL after the last backslash. For example, the article you’re reading now has a URL that looks like this:


The URL’s slug is “/what-is-a-url-slug.”

Why is a slug important for SEO?

As you can see from the example above, a slug can be very powerful for keyword SEO. If a user were to search Google for “what is a slug,” the keywords in the URL structure of your content helps signal to Google that your content should be included on the SERP. A good slug can improve a user’s experience if it clearly states what the webpage is about. 

Sometimes you may see a webpage URL with a chain of characters, letters, or numbers. These slugs can be confusing to users, and they may hesitate before clicking. Those kinds of slugs don’t look very trustworthy.

A good URL slug also helps the Google crawl bots understand how to get to your page and confirms the content on it.

Are web slugs important for search engine ranking?

The short answer is yes.

Using SEO keywords in your URL can help you rank for your target keywords. Google uses the URL as a factor in ranking your page, so if the URL slug includes your keywords, then Google will be more likely to rank it.

Is there a difference between a URL Slug and a URL?

·The URL slug is the last part of a full URL.

·The URL itself is the entire web address for the page.

To see this in action, let’s review one of the examples included in…

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