You did it.

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though.

Your boss wants you to write and present a content marketing plan to them, but you’ve never done something like that before. You don’t even know where to start.

Fortunately, we’ve curated the best content marketing plans to help you write a concrete marketing plan that’s rooted in data and produces real results.

In this post, we’ll discuss what a marketing plan is and how some of the best marketing plans implement strategies that serve their respective businesses.

The purpose of a marketing plan is to write down your tactics and strategies in an organized fashion. This will help keep you on track, and measure the success of your campaigns.

Writing a marketing plan will help you think of each campaign’s mission, buyer personas, budget, tactics, and deliverables. With all of this information in one place, you’ll have an easier time staying on track with a campaign, noticing what works…

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