You did it.
You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though.
Fortunately, we’ve curated the best content marketing plans to help you write a concrete marketing plan that’s rooted in data and produces real results.
In this post, we’ll discuss what a marketing plan is and how some of the best marketing plans implement strategies that serve their respective businesses.
What is a marketing plan?
A marketing plan is a strategic roadmap that businesses use to organize, execute, and track their marketing strategy over a given time period. Marketing plans can include separate marketing strategies for the various marketing teams across the company, but all of them work toward the same business goals.
The purpose of a marketing plan is to write down your tactics and strategies in an organized fashion. This will help keep you on track, and measure the success of your campaigns.
Writing a marketing plan will help you think of each campaign’s mission, buyer personas, budget, tactics, and deliverables. With all of this information in one place, you’ll have an easier time staying on track with a campaign, noticing what works…