As marketers, we all want to climb the career ladder as quickly as possible. But if you’re going to become a marketing manager one day, you first need to learn what the role demands.
Moving up in ranks means becoming more involved in the marketing process, and eventually becoming the principal implementor.
As a marketing manager, you’d be in charge of a team. Employees will look up to you as you once looked up to your manager.
However, accepting this position comes with increased responsibility. It can feel rewarding to watch your strategies come to life, but it’s important to understand what the role entails.
Below, we’ll go over what a marketing manager is, what a marketing manager does, the management process, and the skills and education you’ll need to become one.
What is a marketing manager?
A marketing manager is responsible for leading the marketing efforts for a business, service, or product. They estimate market demand and lead a marketing team to develop and implement creative and unique strategies to drive customer interest through multiple media channels.
What does a marketing manager do?
Marketing managers have a variety of responsibilities. While there are industry-specific standards, there are common tasks that all marketing managers will do:
- Conduct market research to understand the public interest and determine the marketability of products and services.
- Design creative and unique marketing strategies…