To successfully launch a new product, service, or business, you need a go-to-market strategy. Without a go-to-market strategy, running your business will be like driving in the dark without headlights. You might end up at your destination, but it’ll probably take longer than it should and you’ll be much more likely to run into problems along the way.

What it’s like launching a new product or service without a go-to-market strategy.

And that’s because the success of your business or new product launch requires planning. It’s not just about the product, the story, or even the team behind it all. It’s about how you’ll promote that product and to whom.

Because it won’t matter how great what you offer is if the right people never hear about it.

But what is a go-to-market strategy, who needs one, and how do you get started? We’ll cover everything you need to know about building a successful go-to-market strategy in this post.

Table of contents

1. What is a go-to-market strategy?
2. Benefits of a go-to-market strategy
3. Who needs a go-to-market strategy?
4. The components of a go-to-market strategy
5. Steps to build a go-to-market strategy
6. Go-to-market strategy examples
7. Go-to-market strategy template
8. Go-to-market strategy FAQs

What is a go-to-market strategy?

A go-to-market strategy is a framework for how you will sell your products or services.

It helps you understand what you need to do in order to make money off of your idea, and it guides you through the process of…