high quality links

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

What links are considered “high quality”? Find out from link building expert, Paddy Moogan, who talks you through link relevancy, link diversity, link authority, and the sustainability of your link building efforts.

Whiteboard Friday is going on Spring Break! We’ll be back with new episodes in just a few short weeks, but in the meantime, be sure to check out Paddy’s recent update to The Beginner’s Guide to Link Building for more link building tips:

Read the Guide!

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Video Transcription

Hi, Moz fans. Welcome to another edition of Whiteboard Friday. I’m Paddy Moogan. I’m the co-founder of Aira, a UK-based digital agency. Today, I’m going to talk about link building, in particular what are the makings of a high-quality link.

So we’re going to talk about link relevancy, link diversity, and link authority, and then also talk a little bit about the long-term of link building, how you can think about making it sustainable, and how to make sure that what you’re doing now is going to work in the future — how to approach doing that as well. 

Link relevance

Page relevance

So firstly, let’s talk about relevance. So we’re going to start with page relevance. The key thing to keep in mind here is thinking about your target audience for your product or your service….

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