What Are Core Web Vitals? + How to Improve Yours

Long gone are the days of dial-up internet when web pages loaded line by line.

Today’s internet users expect an instant response, with 93% of people leaving a website because it didn’t load properly. No one wastes time on a poor experience.

To elevate the online experience, Google released Core Web Vitals — a set of metrics to help site owners measure the speed, responsiveness, and visual stability of their pages.

The Core Web Vitals report gives you insight into page performance, so you can improve your site experience and let the Google bots know it’s worthy of a high search ranking.

But why does speed and user experience matter for your business?

  • If page load time increases from 1 second to 3 seconds, bounce rate increases 32%.
  • If page load time increases from 1 second to 6 seconds, bounce rate increases by 106%. (Google)

A high bounce rate hurts your bottom line. Potential customers will simply jump to a competing site if yours is slow to load.

But if you learn what metrics to hit and start to improve your pages, Google will reward you with better rankings — and you’ll create a more enjoyable experience for potential customers.

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