The main aim of every business or brand online is to drive sales and boost conversions. And in a quest to increase sales and conversions, many businesses now run PPC campaigns. Even after avoiding PPC mistakes, many marketers do not get the results they seek from their campaigns.
So, what should they do?
When running a PPC campaign, many marketers don’t pay attention to their landing pages. They just input the right metrics for their PPC ads, pay all attention to the ads, and expect to get results without analyzing the landing page. A landing page can either hurt or boost the success of a PPC ad, and this article explains how to optimize your landing page for maximum conversions.
Website Conversion Optimization Tips
- Improve your website speed: The first factor to pay attention to when running a PPC ad is the speed of your landing page. How fast does it load? It is advised to make your website load as quickly as possible, as you don’t want to keep your audience waiting. Several factors affect the load time of a landing page. You might want to get a website developer to review your website speed if it loads slowly.
- Have clear CTAs: What do you want your visitors to do on your website? Do you want to collect their emails? Do you want them to make a purchase? Whatever your goal is, find a way to make use of a clear call-to-action on your landing page. Also, try to make your call-to-actions contextual; contextual CTAs…