30-second summary:

  • PPC advertising is a highly effective way to drive targeted prospects to websites, sales pages, or blogs.
  • Even though PPC can take up some parts of your budget, there are important benefits attached to this practice.
  • Did you know, 92% of all keywords that people type into search engines are long tails?
  • This article gives you a brief on the benefits of having a PPC strategy, must-haves for PPC advertising through Google Adwords, elements of attractive and effective PPC Ads, and more on optimizing your Google Adwords PPC strategy.

Pay-Per-Click (PPC) advertising is an important component of online marketing. Specific strategies can be used by advertisers to maximize the return from their PPC marketing. PPC advertising is a highly effective way to drive targeted prospects to websites, sales pages, or blogs. Digital marketers can choose between Google AdWords, Facebook Ads, or Bing Ads. However, most online marketers prefer using Google AdWords for their PPC strategy since it displays their ads on Google SERPs.

A. Benefits of Google Ads PPC advertising

Though PPC marketing costs money, it has five important benefits:

1. Convenience and speed

Advertisers can set up their PPC ad campaigns easily and quickly. They can use PPC ads to target their prospects with precision and get results almost immediately. According to Neil Patel, SEO expert and co-founder of…

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