Understanding and using inbound marketing is one of the best things you can do to increase your revenue and profits while also increasing the brand loyalty and trust your business receives. The problem is that too many people don’t think about leads and instead focus just on sales. They believe the goal of their website or social media page is to convert as many visitors as possible and to maximize their sales. The irony is that this actually ends up driving away a lot of potential customers and actually reducing their profits significantly.
Why is that? Because people don’t like to be sold. Think about your own experience. How do you react to a business person whose only message is Buy! Buy! Buy! It probably turns you off very quickly.
Why Sales Leaves People Cold
When someone visits your website or social media page, whether through SEO, a promoted post or any other means, they are essentially going to be cold leads. Yes, even if your ‘friends’ on social media! If you haven’t interacted with them in any way they are cold leads. They hopefully fall into your demographic and they should be interested in your product or services but they have at no point demonstrated any particular loyalty to your brand nor have they given you permission to contact them and/or try to sell to them.
When you try and sell to them it is going to feel pretty much like cold calling. They don’t know who you are and have no need to trust you but here you are trying to get them to buy…