30-second summary:

  • YouTube’s popularity has made it the second most popular search engine after Google.
  • For marketers trying to market their products and services to new audiences, YouTube needs to become a priority.
  • Venngage’s Ronita Mohan outlines everything you need to know about YouTube product marketing in the ultimate guide below.
  • From deciding your target audience and goals to creating great, targeted content, YouTube SEO, metrics to analyze and more material that will add value to your video marketing efforts.

YouTube marketing has fast taken over the world, not just because of the popularity of online videos but because of the accessibility of the platform.

This has led to YouTube becoming the second most popular search engine after Google. Users are heading directly to YouTube for detailed visual answers to their questions, instead of googling their queries.

For marketers trying to market their products and services to new audiences, YouTube needs to become a priority. 

We outline everything you need to know about YouTube product marketing in the ultimate guide below.

Outlining YouTube marketing goals

No marketing strategy would be complete without setting out specific, measurable goals—the same goes for YouTube.

What do you want from your YouTube channel? Do you want to spread brand awareness?…

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