Transcript of Crafting Growth-Focused Content for Your Business

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John Jantsch: Hello, and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch, and my guest today is Lance Cummins. He is the president of Nectafy, a company billed as a growth content company. We’re going to talk about his entrepreneurial journey, how his company runs, and maybe what else he’s up to on the side. So Lance, thanks for joining me.

Lance Cummins: Thanks so much, John. I appreciate it.

John Jantsch: So let’s start off with your story. How did you kind of get to this place where you are the president of the company and doing other entrepreneurial things?

Lance Cummins: You’re going to love this. I’m going to give you the full story but super quick. So back in 1996 I wanted to start my own business and I asked my mom, “Hey, what businesses could I do from home?” And she’s like, “Well, this web design thing is actually pretty interesting. Have you thought about that?” And I was like, “Well, okay.” I bought a book called Teach Yourself HTML in 24 Hours, and I didn’t realize that that meant like 24 days of one-hour sessions maybe. I spent like 24 hours and built a website and said, “I’m open for business. Let’s do this.”

Lance Cummins: That…

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