A PPC manager who’s spent any time in Google Ads has likely dealt with more ad disapprovals than they’d care to. While disapprovals can sometimes be seemingly arbitrary, and the process of dealing with support unpredictable, Google has at least provided a section in the interface to help you deal with approval issues in one place.

The Policy Manager section in Google Ads offers a central location in your account where you can view any current policy issues for ads that are disapproved or approved with a limited status. To navigate to this area, go to Tools (the wrench symbol) from the top bar within your account. From the dropdown that appears, select “Policy Manager” under “More Tools.”

Next, you’ll land on the Policy Issues page highlighting any current approval issues in your account. Note that what you see will be filtered based on the current filters in place within the main Campaigns section of your account. For instance, if you’ve filtered to see only enabled campaigns, you’ll only see ads from those active campaigns reflected in Policy Manager.

Policy Manager

For any disapproval category, you can click to “View Ads” and see all of the corresponding ads in the interface. You can then select them and submit an appeal (Edit > Appeal Policy Decision).

Now, you’ll see a screen where you can select a reason for appeal (whether you’ve made changes or want to dispute Google’s decision).

Next, you can choose to appeal only…

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