Search Engine Optimization or SEO has emerged as the most potent weapon to drive organic growth in the online search space. Given that 67% of all clicks go to the first five organic results on the search engine results page (SERP), businesses would thrive when they get their SEO strategy right.
Technological advancement in recent times has resulted in the rapid growth of SEO techniques. It’s not only businesses that are employing SEO techniques, but consumers also have an increased inclination to approach the internet for fulfilling their needs. Increasingly prevalent use of the internet by people is the primary motivator for businesses to have better websites and excellent visibility.
But before you learn the benefits of SEO and the top six reasons why you should focus on SEO in 2020, you should know what exactly SEO is?
SEO in brief
Search engine optimization is the process aimed at increasing the quality and quantity of traffic to your website. SEO increases the visibility of your website to the users of a web search engine, which leads to more traffic to your site. SEO results in the improvement of unpaid traffic, and it does not consider direct visitors, paid placements, etc.
Below are the top six reasons why you should focus on affordable SEO in 2020.
1 – Organic search
Organic search is the most significant reason why SEO is essential. Organic search is responsible for the large part of website traffic. It’s because users believe in the SERPs – search…