2020 May 29 MarketingCharts Chart

What B2B Buyers Want From Tech Vendors Right Now
55 percent of B2B buyers say it’s appropriate for marketing efforts to continue during these challenging times, and 53 percent are presently in the market for B2B products and services, with most of those having recent new purchasing interests, according to newly-released survey data. MarketingProfs

Programmatic Ad Spend Down 9% Since Beginning of 2020, Driven by Travel and Auto
Amidst an overall fall of 9 percent in April, ad spending for the technology vertical and the education and training segment were up 70 percent and 63 percent for the year, with streaming ad spend also up by some 18 percent, according to recently-released report data. Adweek

Exclusive: New York Times phasing out all 3rd-party advertising data
The New York Times has begun eliminating all third-party advertising targeting information, and by July the firm will instead use a fully-proprietary platform, the company recently announced. Axios

Google’s digital-ad dominance is harming marketers and publishers, says new study
Digital marketers and publishers have been hurt as a result of Google’s online advertising dominance, according to a new study, with display ads the primary focus of the Omidyar Network and Public Knowledge report. AdAge

Reddit Launches New, 12-Week Online Advertising School Program
Social news and discussion platform Reddit has launched a three-month online community-driven advertising school program, led by director-level-or-above…

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