Each year I’ve taken inventory of the major trends emerging within our B2B marketing agency practice and with the crazy year that was 2020, the new year requires even greater focus on what’s ahead. Some of the marketing predictions and trends I’ve shared in the past include:

Top 10 B2B Digital Marketing Trends in 2020

  • Personalization
  • Video content and live video
  • AI and Machine Learning
  • Voice engagement and Podcasts
  • B2B Influencer Marketing
  • Content Marketing
  • Chatbots and Conversational Selling
  • Customer Experience
  • Visual and Interactive Content
  • ABM

Top Digital Marketing Trends for 2019

  • Live, Interactive Video
  • Voice Search
  • AI/Machine Learning/Chatbots
  • Data/Privacy/Transparency
  • Influencer Marketing 2.0
  • Purpose Driven Brands and Gen Z

It’s interesting to see things like Video, Voice, AI and influencer marketing persist each year. The fact is, when it comes to B2B marketing trends, the world is moving fast and while marketing innovation hasn’t slowed, there are still fundamental shifts in B2B buyer preferences for information discovery, consumption and engagement that have not yet been implemented by the majority of marketers yet. As a result, a lot of the “trends” we’ll see a focus on in 2021 are not particularly new, just not evolved.

The chaos of 2020 created some important shifts including 80% or more of the sales cycle happening in digital (Forrester) and impacting B2B verticals in very different ways. The uncertainty caused 50% of buyers to hold off on…

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