Check out our video about the top PPC Advertising Networks for you to test in 2018. Pay-Per-Click Advertising Networks can be great for advertisers who want to drive relevant and targeted traffic to their website. We love PPC Advertising Networks like Google AdWords, Bing Ads, Facebook Ads, Pinterest Ads, LinkedIn Advertising, and Amazon Advertising. They are all options where you can run your advertisements through their self-serve platform, without a minimum investment, to test Pay-Per-Click Advertising for your business. If you want to test Paid Advertising Online with the best Advertising Networks in 2018, you definitely want to test all of the options we go over in the video.
You can find the top PPC Advertising Networks article on our blog: https://surfsideppc.com/ppc-advertising-networks/
First off, make sure you are tracking your campaigns because that is the only way to optimize your marketing budgets. You need to track everything including traffic, engagement, and conversions for each source of traffic. You can then see the impact of spending $100 in Google AdWords, Bing Ads, Facebook Ads, Instagram Ads, Pinterest Ads, LinkedIn Ads, and Amazon Ads.
We start by going through the 6 PPC Ad Networks we love and the online advertising networks we would highly recommend testing in 2018. The pay-per-click networks are as follows:
1 – Google AdWords: https://adwords.google.com/home/
With Google AdWords, you can target keywords through their search network and target audiences, placements, and more through their display network and video network. Google AdWords is the largest PPC Advertising Network and you can reach the largest audience online through their channel. AdWords is how Google is able to make a lot of their money because they can deliver great results to advertisers.
For our example, we show a search ad where 4 different companies are bidding on a keyword. With Google AdWords, you can reach highly targeted customers when they are ready to buy from you. In addition, there are plenty of targeting options that can help you grow your audience and your business in addition to driving conversions and improve your Return on Investment (ROI).
2 – Bing Ads: https://secure.bingads.microsoft.com/
Bing Ads allows you to target search keywords through the Microsoft, Bing, Yahoo, and AOL search engine properties. They have about a 30% market share so there is plenty of volume regardless of your niche or industry. In addition, you can import your Google AdWords campaigns directly into Bing Ads without any issues whatsoever. They have a lot of the same features, which make them great PPC Advertising Networks.
3 – Facebook Ads: https://www.facebook.com/business/products/ads
Facebook Advertising is a great channel and network to reach targeted consumers. You can target interests, behaviors, and audiences that help you drive results for your business.
4 – Pinterest Ads: https://ads.pinterest.com
Pinterest Advertising or Promoted Pins are a great visual advertising option where you can pay per click on your Pinterest promoted pin. Pinterest Ads are underused in my opinion because you can drive results even with a small budget. You want to get on Pinterest before it is too late and everyone starts advertising there.
5 – LinkedIn Ads: https://business.linkedin.com/marketing-solutions/ads
LinkedIn Ads allow you to reach business professionals with sponsored updates, lead ads, and more so you can grow your business. If you want to reach specific professionals, industries, or people who will be interested in your content, LinkedIn is a great spot. It can be a little expensive per click by LinkedIn is a great PPC Advertising channel to test for you.
6 – Amazon Advertising: https://advertising.amazon.com/
Amazon Advertising is great for eCommerce and you can drive more traffic to your Amazon products or off the website to your own page. Amazon Advertising is a PPC Advertising Network that can work well for websites with great content.