A few years ago, I hosted a podcast called ‘Ask Amanda About Marketing’. It ran for 30 episodes before going on a hiatus for over a year. Now, I’m relaunching it under a new name and with a more focused goal, and I’ve been reflecting on what I learned during the first go-around and the podcast tips I’ve acquired while getting ready to publish this next iteration.
Here are my biggest takeaways.
1. Have a narrow focus
I explained that ‘Ask Amanda About Marketing’ involved me (and sometimes guests) answering various questions people had about digital marketing.
The first thing he said? Narrow your focus.
There are hundreds of marketing podcasts out there, so in order to provide value that isn’t duplicative of what people can already access, you have to hone in your objective. Who exactly do you plan to help, and how exactly do you plan to help them?
He had a point. While I loved the first iteration of the show, it was topically scattered, and I knew we could benefit from honing in our purpose.
We landed on ‘Cashing in on content marketing’, a show all about proving content marketing ROI and getting buy-in.
Armed with a narrow focus, it was time to book guests.
2. Don’t hide behind the mic