Hubspot develops cloud-based, inbound marketing software apart providing sales and customer support software to boost sales
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Marketing a brand in the right way is extremely important for businesses and good techniques for marketing require a lot of time, effort, skills and tools. These requirements might be taxing for start-ups, especially the smaller and early-stage ones.
US-based marketing company HubSpot is working towards solving this issue. Founded in 2006 by Brian Halligan and Dharmesh Shah, Hubspot develops cloud-based, inbound marketing software to help companies up their marketing game. Apart from marketing software, the company also provides sales and customer support software to boost sales and customer management.
Shift From Outbound To Inbound Marketing
Speaking to Entrepreneur India, co-founder and CTO Shah said the founders first noticed that marketing trends had fundamentally shifted. “People traditionally did marketing by attending events, sponsoring food and such activities but those things were just not working,” Shah said.
Following this they decided to focus on inbound marketing rather than outbound marketing. “We decided to build a software platform to make it…