2020 has nearly come to an end (cue sighs of relief!)
While this year presented many challenges, especially for local businesses, it also created the opportunity for triumph. Google My Business introduced more new features than ever, and we saw the good side of many organizations that strived to provide extra resources and relief to those in need.
Although we may all be glad to see the back of what’s been a pretty hectic year, we’d be remiss not to look back on all the exciting things that have taken place. For us, it’s been a year filled with GMB news, updates, and changes, and we even had some laughs along the way too, (Four Season Total Landscaping anyone?)
So, before we say “so long” to 2020 for good, we invite you to join us in reflecting upon the year in local search.
What would a year in review be without GIFs? Keep your eyes peeled throughout and let us know how many TV shows or films you recognized in the comments below!
Suffice to say, the year started out strongly, if not a little stressfully (when isn’t that the case for local SEOs?) We saw the introduction of new features in Apple Maps, as one of Google Maps’ biggest rivals strived to achieve feature parity through the introduction of “Collections”, real-time transit information, and indoor maps.
Arguably, what shook the local SEO community more though, was news of a featured snippets shakeup.