The Ultimate SEO Checklist for 2021

Following this SEO checklist helped us grow our blog traffic to over 640,000 monthly search visits.

It works for ecommerce stores, local businesses, affiliate sites—anything.

Here’s the checklist:

  1. Basic SEO checklist
  2. Technical SEO checklist
  3. Keyword research checklist
  4. Content checklist
  5. On-page SEO checklist
  6. Link building checklist

How to use this SEO checklist

Most SEO checklists fail to communicate how SEO is an ongoing process. Instead, they list random tasks and make it sound like SEO is done and dusted once you check them off.

That’s not the case, so we’ve given each item on our checklist one of these tags: 

  • Do it once
  • Do it periodically
  • Do it each time you publish a new page

This structure means you don’t need to go through everything on this checklist today. Do the one-time tasks first, then the periodic tasks, then complete the ongoing tasks each time you publish a new page.

Let’s get to it.

Let’s start with a few SEO best practices everyone should have in the bag. These won’t directly improve rankings, but they’re important in setting yourself up to rank higher in Google.

1. Set up Google Search Console

Google Search Console is a free tool for tracking your site’s organic search performance.

Here are a few things you can do with it:

  • See the keywords you rank for
  • Check ranking positions
  • Find website errors
  • Submit sitemaps

Learn how to set it up in our step-by-step guide.

2. Set up Bing Webmaster Tools

Bing Webmaster Tools is essentially Bing’s equivalent of…

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