Are you looking to get the news out about your brand?
Using a Press Release is a very popular way to get the story out to the media – but some say that press releases aren’t as effective anymore.
So what’s the deal?
The good news is Press Releases are alive and well… but only if you use them the right way.
In this article, we’re going to break down everything you need to know about Press Releases.
Let’s get started.
What Is A Press Release?
A press release is a short, official statement sent to the media for publicity.
Companies or PR pros draft a release to generate news coverage on issues, events, or products.
The very first press release was sent in 1906 to describe a train wreck that killed 50 people in Atlantic City. For the next 114 years, the press release has continued to be a staple of the media industry.
There’s been speculation in recent days that press releases are irrelevant because journalists now find news tips on social media.
In a way that’s true. More than 63% of social media users get their news from Facebook or Twitter, and approximately 25% of verified Twitter users are journalists. Social media is a great way to gather news.
On the other hand, 44% of journalists said they trust press releases the most when getting pitched.
So although press releases may be evolving, they still continue to be a trusted way for journalists to get stories.
The Benefits of a Press Release
Here are five…