The Ultimate Guide to Google Analytics in 2020

Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated.

In fact, when I first started to delve into GA’s waters, I wondered if I’d ever truly get it. There were so many concepts to learn and reports to run. How did people ever conquer this thing?!?!

Lots and lots of reading plus some trial and error, it turns out.

I’m not saying I’ve reached total mastery — there’s always something new to pick up — but I’m vastly more comfortable.

And I want you to be, too. So, here’s the cheat sheet to everything I’ve learned over the years. This guide might be long, but it’ll take you from zero to hero in ~6,000 words. And if you still have questions, let me know! I’m @ajavuu on Twitter.

What is Google Analytics?

Google Analytics, or GA, is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. It integrates with Google’s marketing and advertising platforms and products (including Google Ads, Search Console, and Data Studio) making it a popular choice for anyone using multiple Google tools.

What other types of people is GA popular among?

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