The skincare space makes over $17 million in revenue each year, and it’s expected to grow by 5.3% annually. And as people stay home more, the desire for self-care products, including skincare, continues to expand.
This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth.
That’s exactly what Skincare by Alana did. Founder Alana Mitchell already had $3 million in annual revenue, but she knew there was room for improvement. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency.
With guided content marketing, link-building, and influencer marketing, she increased her revenue by 150%.
In this article, I’ll take you through steps you can take to improve your skincare marketing strategy using examples from Skincare by Alana and other beauty industry leaders.
Step 1: Make Some Skincare Marketing Technical Improvements
We wanted to grow Skincare by Alana’s organic traffic, so we started by making technical SEO improvements on the site. That helped her products appear more often and higher up in searches.
We worked on link building to drive traffic to the site as well.
By making those improvements, Skincare by Alana boosted its organic traffic by 275%.
Finally, we implemented A/B testing to improve conversions, which then grew by 200%.
Step 2: Add Testimonials to Your Skincare Marketing Product Web Pages
Testimonials are a powerful tool for increasing…