When choosing the right marketing automation option for you, you’ll need to consider what fits into your budget and what tools you want to prioritize based on your company’s goals.
You should take company size into consideration as well, as some automation providers cater well to large enterprises, while others are more focused on providing automation for smaller establishments.
HubSpot has some strong competitors, and there’s a chance that one of them might be a better fit for your company.
What Is HubSpot?
There’s a reason HubSpot is top dog in the marketing automation world.
At its basic core, it provides inbound marketing automation software services, with tools for social media marketing, content management, web analytics, and search engine optimization.
It also provides an all-in-one platform. With their interconnected focus on marketing, sales, and service, they’re designed to manage the full lifecycle of a customer, from lead to closed sale, and beyond. It emphasizes streamlined teamwork between these three departments, which optimizes communication and workflow.
In addition to its automation and management systems, HubSpot also hosts an online educational platform, HubSpot Academy. The platform supplies customers with inbound marketing certification courses as well as educational resources covering topics like SEO, blogging,…