When it comes to digital marketing, knowledge is power.
Marketers with industry experience know how to develop a paid social media strategy, which keywords to choose, and how to write magnetic content that converts.
To everyone else, these people must seem superhuman! But…I know their secret.
The truth is these marketers aren’t lucky or gifted. Most successful marketers have been through years of trial and error.
But maybe you don’t have years. Perhaps you want to start seeing results now.
Or maybe you’re having a hard time proving your marketing know-how to clients and employers. After all, it can be challenging to stand out in a field as competitive as digital marketing.
That’s where marketing certifications come in.
Years ago, I said certifications didn’t matter. Back then, it was true. But as time went on, marketing certifications have evolved and may be an excellent opportunity for many.
They became more specialized and solution-oriented—basically, they’re just more valuable. These days, I’d say there’s a place for marketing certifications on your resume, especially if you’re just getting started.
But it’s not just that the certification lessons offer insight and value. Marketing certifications can also validate your existing knowledge.
Unfortunately, there are still lots of useless marketing certifications available. How are you supposed to know which to get?
I did the hard work for you, going through dozens of marketing certification…